This interactive destination was developed to promote Samsung's full line of TVs. Visitors were encouraged to "imagine a Samsung in every room" by 'building' their own rooms. After selecting a room dweller, primary locale (living room, bedroom, kitchen …), furniture (chairs, cabinetry, lamps…), random décor (taxidermy, wall art, vases….) and of course a Samsung television, rooms could be saved to a public photo gallery or e-mailed to a friend. Matching widgets were also created for collaborative home furnishings purveyors such as Design Within Reach and CB2. Featuring loaned furnishings and décor from the former simultaneously made our promotion classier and cheaper to produce, plus increased overall web and viral exposure.
